MGT 565 - Marketing Management Within the Aviation Industry

3 credit(s)
This course provides a comprehensive study of marketing for the business and government fields with applications to the aviation industry. Prior to addressing marketing, the principles of macro- and microeconomics will be reviewed, as they are critical for developing appropriate marketing decisions. Some topics of this course will include service issues, such as fundamentals of pricing, revenue management, meeting new service challenges, distribution structures, adapting to new technology. Theories of economics and marketing will be presented to support an understanding of the dynamic business environment. The course will provide the fundamentals necessary to enhance the marketing and distribution competencies and analytical skills required to adapt to cope with global trends in business and aviation.