MGT 610 - Industry Analysis

3 credit(s)
In this applied course, the student will conduct an industry analysis. They will select an industry and within it, a business to assess its ability to make a profit. A strategic plan, including analyses such as those based on Porter’s Five Forces, a SWOT analysis and a sustainability analysis will be created. The analysis will show how the business is likely to perform in a variety of economic conditions. The industry analysis will examine factors related to the functioning of the industry, such as its history and life cycle, financial efficiency and trends affecting and likely to affect the industry’s performance. Factors impacting the business analyzed will include economics, marketing, finance, government regulations, and other relevant factors will be considered. Applications of qualitative and quantitative analyses will be included. The industry analysis will be presented in both written and oral form at the end of the course. This capstone-type course should be taken at or near the end of the program. A Master’s thesis or industry analysis fee is required.